Dear Readers, Year 2021 is ending with fear of Omicron lurking in the background. How this mutant unfolds over next few months shall decide the economic trajectory and its fall out on our individual life. I shall take this opportunity to reflect on my key learning from year 2021. Safety Read more…
Dear Readers, We hope that all our valued readers had a safe and eco-friendly Deepawali. This festival represents triumph of ‘Good’ over ‘Bad.’ Last week, over my festival vacations, I had an in-depth conversation with one of my close friends about the definition of ‘Counterfeit,’ including if there is such Read more…
It is intriguing for common public as well as for many brand owners on what drives Counterfeiters to engage in this trade risking imprisonment. Money plays a big role rather better to say tons of money for little efforts since the equity of the counterfeited brands already exist so Sales Read more…