Channel Reward Programs have chequered track records. Reasons are a plenty ranging from complex program design, difficult on-field implementation to delayed channel gratification. Channel Reward Programs have a very strategic role in brand marketing that is to connect company with their influencers and intermediaries. Designing a smart un-intrusive, engaging channel reward program with immediate channel gratification is easier said than done. There are companies who owe their entire success to having really well designed channel reward program running for decades now. Yes, for decades!
Dilemma is how to design such a program? CPIGS can help brand owners design very easy to use, un-intrusive reward program with instant gratification. The Program which is transparent and enables all the stakeholders from brand owners to intermediaries to be in control of their information. The Program that generates really deep channel insights for actionable strategic business decisions.
It is a well known fact that price arbitrage and wide difference in channels margins between genuine and fake products are the prime reasons for counterfeit products. Outside the radar distribution channels, i.e., online e-commerce sites, wholesale, dealers, intermediaries (Mechanics, Carpenter, Painter, Mason) lie at the heart of ecosystem that promotes fake products. Policing and enforcement have had little visible impact. Brand owners need to play their game using advanced mechanics of reward program.