FAQs

CPIGS Technologies have been set up by Rakesh & Sunil, both Industry veterans in the field of anti-counterfeit technology and brand management, respectively. This company is the result of our years of experience in different consumer goods industries building brands, distribution channels across different countries, customer loyalty and a certain scale to operations.

We have first-hand experienced how counterfeiters piggy ride on successful brands by infiltrating fake products in brand’s supply and distribution channels.

Counterfeiters are like Hydra, who have multiple heads, you cut one and another grows. We have developed proven method combining our industry insights with technology, data science, AI and analytics to come out with an extensive self-learning neural network that supports real time oversight, review and action.

Some of the capabilities are very advanced and always showed in remarkably close quarters. We pride ourselves on offering holistic anti counterfeit solution to the most complex counterfeiting problem that may exist in your industry.

Counterfeiting exists because of following primary reasons:

– Lack of awareness at Consumer & Tertiary distribution level about how to identify genuine products

– Lack of strict enforcement in apprehending and sentencing counterfeiters & their accomplice intermediaries. There is little fear in them of being caught, possibility of serving rigorous imprisonment and also paying heavy penalties.

– Lack of unique identification on product packaging to prove product authenticity, prevent re-use and enable track & trace capability in case of product is counterfeited.

Products most severally affected are:

– Branded consumer goods, i.e., Lubricants, Alcoholic Drinks, Food products like Honey, Salt, Pulses, Spices, Hair Oils, Sugar etc., Medicines, Vitamins, Vaccines etc.

– Now there are cases of even counterfeits in Cement, Putties, Paints, Plywood Laminates etc. Essentially speaking, no product is safe from counterfeiters.

Most of the products affected are generic products or commodities which are identified only based on packaging alone. If packaging is the key identity, then it needs to have built in authenticity features.

We are in the business of selling “Solution” not “Technology”. We have deep professional respect for all our industry peers irrespective of whichever technology they are advocating as long as it offers effective solution.

We at CPIGS are technology agnostic because we clearly understand that no one technology or platform offers complete solution to counterfeiting problem. Computer Science must marry Data Sciences, Business Analytics and even old-world Psychology, Brand management principles and Channel dynamics to come out with solution that is just right for your specific problem.

100% effective anti-counterfeit solution notwithstanding any level of complexity or industry. We also guarantee that investment in solution provided by CPIGS shall not only pay for any fixed and/ or recuring costs but also earn handsome ROI from lost sales recovered from counterfeiters, closer channel engagement and stronger brand.

Brands hire us to develop end to end anti-counterfeiting solutions that may engage us in Production (Packaging, Labeling etc.), Warehousing & Distribution Chain.

We do not own printing facilities. This is a strategic choice we have made. Printing is not our core competence. Professional printers can do far better job than us. Similarly, we do not own or operate Warehouses or run transportation companies or distribute products. Each of these functions at domain level need different operational ability.

Our expertise lies in Process Mapping, Validation, beta testing infiltration points hypothesis and finally designing anti-counterfeit solution that is just right for you.

Not at all. We offer the most cost-efficient solution that offers probably the best ROI on your investment. We probably are the only Solution provider in India who provides extensive Cost Benefit Analysis. Yes, scale of the business does help improve ROI.

We understand your challenging situation. Our processes are designed to be fast and efficient.

Based on the scope of the project, we communicate clear timelines, deliverables and Costing.

Not at all. We work with not only India’s biggest companies but also with emerging regional and local companies. Our Anti-Counterfeit solutions are designed to handle any Business Scale, Complexity and Industry.

No. We have three active products,

– Anti-counterfeit solution – CPIGS has developed an entire technology ecosystem to support anti-counterfeit solution.

– Digital Channel Loyalty Program – This is one of the components of anti-counterfeit solution ecosystem but is equally effective independently. Program can be customized as per customer requirement. Study shows, if this program is run for longer period, then it can offer brands unparalleled control over their channel and offer deep insights into distribution model.

– Digital Product Warranty Program – Most Consumer products like electrical products come with assurance of product performance but issues around warranty period validity from date of purchase are difficult to establish because in most cases dealers do not issue proper invoice to customer. Other than this there are issues around product breakage because of mishandling either during transportation or at dealer premises so customer may end up buying a damaged product. This has severe cost implications besides adverse customer user experience. We offer a very user-friendly transparent solution to manage warranty and calculate actual costs for brand owners.

No. Authenticity codes are just one of the components of anti-counterfeit solution.

Let us imagine of a Car and think of Authenticity Codes as Tires. To run the Car, besides tires, you still need an engine, fuel, batteries, transmission system etc. Similarly for an effective anti-counterfeit solutions there are many more invisible components of the entire ecosystem. Even if you assemble all the parts in the right order, it is still not necessary the car would run because of algorithm in its electronics control unit.

CPIGS Technologies has designed an entire technology ecosystem which you can call the brain or electronic control unit of our anti-counterfeit solution. Authenticity Codes need to plug into this network to provide real time authentication and gain access to advanced analytics.

Data security is an integral part of our company’s policy. Effective data security takes into account the sensitivity of various datasets and corresponding regulatory compliance requirements, which we follow with our accounts.

Data security isn’t the end-all-be-all for keeping hackers at bay. Rather, data security is one of many critical methods for evaluating threats and reducing the risk associated with data storage and handling. We have covered some of the security types such as:

– Access Controls
– Authentication
– Backups & Recovery
– Data Masking
– Data Resiliency
– Encryption

We follow some core element of data security in-terms of keeping your sensitive data protected from unauthorized access and data exfiltration ie:

– Confidentiality. Ensures that data is accessed only by authorized users with the proper credentials.
– Integrity. Ensure that all data stored is reliable, accurate, and not subject to unwarranted changes.
– Availability. Ensures that data is readily — and safely — accessible and available for ongoing business needs.