Health Supplements is a fast growing profitable industry. With the increasing demand for the health supplements, the problem of counterfeiting in Health Supplement industry is also rising. The packaging of the original and fake products are so identical that it is challenging for the buyers to differentiate between the two. Counterfeit health supplements are manufactured in unsanitary conditions and may not contain the active ingredients at all. They may also contain harmful chemicals and can severely affect the health of the consumers.
Financial Loss to Industry
As per the joint study by ASSOCHAM-RNCOS in 2020, about 65-75% of dietary supplements being sold across are counterfeit, unregistered, or unapproved. People become very conscious of their physical appearance they also consume supplements for better hair, better skin, weight gain or loss, and so on. These are some of the prime factors that the nutritional supplements market in India is thriving and is expected to reach US$ 7.9 Billion by 2022.
CPIGS Anti Counterfeit Technology & Solution
At CPIGS, we believe that applicable technology that allows customers to verify the authenticity of a product would be appreciated by customers and brands alike. A brand may put a unique identifier on each product it is producing. This enables a buyers to independently verify the product identity over a web portal or mobile app in real time to tell the real ones from fakes. It could be QR encoded with information that a digital device can read. Certain industries like Health Supplements may need additional layers of security.
Combination of linked QR Codes on each Product Unit, encoded numbers inside Cap, QR Code on Outer Pack and Carton to offer strong deterrence to counterfeit. Track & Trace capability of QR Codes ensure product integrity through all touch points.