Fight against Counterfeit is a long-drawn battle fought on many fronts, requiring substantial investment. However, We believe investment in smart anti-counterfeit solutions must not only pay for itself but also generate positive Return on Investment.

Calculator – ROI (Return on Investment)

Current Status
1st Year 2nd Year 3rd Year 4th Year 5th Year Total
Unit Sales Price
Unit Cost Price
Sales Growth % % % % %
Annual Unit Volume Unit
Estimated Counterfeiting % % % % % %

Current Annual Scenario
1st Year 2nd Year 3rd Year 4th Year 5th Year Total
Current Sales
0
0
0
0
0
0
Current Costs
0
0
0
0
0
0
Current Profits
0
0
0
0
0
0

Loss from Counterfeiting
Sales Loss
0
0
0
0
0
0
Profit Loss
0
0
0
0
0
0

Anti Counterfeiting Solution
Estimated Anti-Counterfeiting Costs
0
0
0
0
0
0
Reduction in Counterfeiting % % % % % %
Incremental Sales
0
0
0
0
0
0
0
Incremental Profit
0
0
0
0
0
0
0
ROI (Return on Investment) %
0

0

0

0

0

0

Note: Above tool is provided to help customers simulate a scenario and in no way represents guaranteed performance
Estimated Anti-Counterfeiting Costs Actual Cost may vary depending on Product type, SKU type and Monthly Volume
Reduction in Counterfeiting – Empirically it should be 100% but Actual % would vary depend on speed of execution and channel engagement