It is intriguing for common public as well as for many brand owners on what drives Counterfeiters to engage in this trade risking imprisonment. Money plays a big role rather better to say tons of money for little efforts since the equity of the counterfeited brands already exist so Sales & Marketing efforts are given.
Counterfeited Lubricants is estimated to be INR 5,500 Crore Industry where Counterfeits earn close to INR 1,750 Crore/ annum and Dealers on an average earn 4-5 times more than their legitimate counterparts and earn whopping INR 17,50,000 per annum from Lubricants only.
It is pure profit mathematics driving counterfeiting. Next question we should be asking is how do we make this counterfeit industry economics unviable? Well, this may be a topic for my blog perhaps for some another time.
Sunil Agarwal
Director – Business Development
CPIGS Technologies Private Limited
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